HUMO IS
BY LA RAZA
PA' LA RAZA
A Spanish word for smoke, humo (oo-moh) is the unmistakable result of cannabis when ignited. Hailing from Salinas, California, we're on a mission to eliminate the stigma surrounding cannabis in the Latino community by celebrating our rich cultural history with the plant and normalizing its daily use.
CRAFT GROWN
A craft approach means we don't cut corners when it comes to sustainably growing premium, pesticide-free flower. Available in a variety of strains, our hierba is for anyone looking to inhale, exhale and get inspired.
RAZA OWNED
Cannabis prohibition in the U.S. was largely founded upon prejudice toward Mexican immigrants.
From growers, to budtenders, and business professionals, Latinos are present in every facet of the industry yet rarely receive recognition, let alone profits. Until now.
As a Mexican American and woman led company, we aim to provide meaningful representation in an industry that for decades has caused disproportionate harm to Latino comunities.
OUR FARM
We're powered by POSIBL Project. Their proprietary greenhouse technology features the best-in-class climate control that required less water per pound of flower and is more efficient than indoor grows. Indoor quality, grown 3X more efficiently.